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Case Study | Can On Set a New Pace for Sportswear?

On hasn’t taken long to turn its unconventional performance-running shoes into one of the world’s most recognisable footwear brands. The Swiss company, launched in 2010, has won credibility with the running elite while cultivating a loyal fashion fanbase, with support from tennis star Roger Federer.
BoF's On case study cover
BoF's case study breaks down the formula for On's growth in the sports footwear category.
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In just over a decade, On evolved from a little-known Swiss

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