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Case Study | The Art and Science of Retail Store Success

The best stores don’t just serve as billboards or customer touchpoints — they’re a stable and lucrative revenue stream. As younger consumers have embraced in-store shopping despite their digital native instincts, the value of stores is undeniable. Running an effective store requires choosing the right location, understanding its sales potential and making sure it serves its local clientele.
Introducing BoF's latest case study. The Art and Science of Retail Store Success.
Introducing BoF's latest case study. The Art and Science of Retail Store Success. (Getty Images)
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Five years ago, Brian Bolke set up shop in Hudson Yards — then a newly built development with offices and a glittering mall on Manhattan’s far west side — with a novel, if not radical, concept: His store, The Conservatory, wouldn’t carry any stock, just samples.

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BoF Masterclass | The Art and Science of Retail Store Success
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About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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