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Case Study | Tapping Into the Future of Physical Retail

In the age of e-commerce, stores are still the most important touchpoint between consumers and products. From Warby Parker to Neiman Marcus, BoF breaks down the evolving role of physical retail in today’s world.
The Future of Physical Retail
The Future of Physical Retail (BoF)
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As the acceleration of e-commerce continues, the role of the store is being profoundly challenged. Why drive to the mall when department stores and luxury brands alike make their products accessible at one’s fingertips?

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