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Case Study | How Lululemon Built Athleisure’s Leading Brand

As much of the fashion industry scrambled to survive the Covid-19 crisis, the activewear label’s share price rose to an all-time high. How did Lululemon come to dominate the age of athleisure, prosper through the early days of the pandemic and solidify its position as one of the world’s most powerful apparel brands?
How Lululemon Built Athleisure's Leading Brand
How Lululemon Built Athleisure's Leading Brand (BoF)
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As most of the fashion world scrambled to survive an apocalyptic downturn brought on by the coronavirus pandemic, activewear label Lululemon’s share price rose to an all-time high last month.

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