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Case Study | How Ganni Turned a Local Label Into a Global Brand

In our in-depth case study, BoF examines how Ganni went from a niche Danish cashmere label to a cult favourite on the brink of global expansion.
How a Local Label Built a Global Brand
How a Local Label Built a Global Brand (BoF)
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Over the course of the last decade, Nicolaj and Ditte Reffstrup have built Ganni from a small Danish cashmere label into a cult favourite with a knack for churning out viral designs.

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