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Case Study | Selling Luxury to the 1%

The ultra-wealthy are spending more on luxury than ever before — and, amid a broader market slowdown, winning them over is becoming a competitive battleground for brands. BoF breaks down how strategies from Gucci, Mytheresa and Tiffany & Co. are successfully building closer relationships with top clients.
Case study cover, Selling Luxury to the 1%
Introducing BoF's latest case study, Selling Luxury to the 1% (Gucci)
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