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Agenda-setting intelligence, analysis and advice for the global fashion community.

Case Study | A New Model for Building Independent Fashion Brands

Brand accelerators like Tomorrow offer cash, shared services and economies of scale. Can the approach turn high-potential young labels into success stories?
Tomorrow case study cover
Brand accelerators like Tomorrow offer a model for scaling high-potential emerging labels. Tomorrow.
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Starting in the 1990s and 2000s, the luxury fashion sector, once largely populated by idiosyncratic firms owned by old European families, was radically reshaped by consolidation and the rise of corporate giants including LVMH, Kering (formerly PPR) and Richemont. These conglomerates, alongside luxury megabrands Hermès and Chanel, used their heft to dominate everything from distribution and marketing to the battle for executive talent, boxing out smaller competitors and making it more difficult than ever for independent fashion labels to operate profitably.

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