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Agenda-setting intelligence, analysis and advice for the global fashion community.

Case Study | Can Selfridges Future-Proof the Department Store?

Selfridges has attracted a bid from a potential buyer at a $5.7 billion valuation, the latest indication that the department store’s big bet on physical retail is paying off. But after a bruising pandemic year, the British chain could struggle to rebound amid a continued collapse in international tourism and a shift to online sales.
BoF's latest case study explores the strategy that helped Selfridges carve out a position of strength before the pandemic, as well as the challenges
the department store currently faces to adapt its model to a radically changed fashion market.
Selfridges will need to adapt its model to a radically changed post-pandemic fashion market to remain a top performer.
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In June 2021, real estate trade publication

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