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Case Study | How Brands Can Balance DTC and Wholesale

Emerging and established labels today are realising they can’t be exclusively DTC or wholesale. What’s essential is to strike the right balance of both. To do that, brands are streamlining retail partners, better curating products for different channels and leveraging the individual strengths of wholesale and DTC to bolster their sales and profits in each.
Introducing BoF’s latest case study: How Brands Can Balance DTC and Wholesale.
Introducing BoF’s latest case study: How Brands Can Balance DTC and Wholesale. (Cult Gaia)
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The notion that there are wholesale brands and direct-to-consumer brands is dying.

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