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Case Study | How to Sell Skin Care at Every Price

BoF examines how two skin care brands at opposite ends of the pricing spectrum, the French and German luxury label Augustinus Bader and drugstore staple CeraVe, stood out in the growing global cosmetics market by rethinking the beauty playbook.

Skin Care Case Study

By

01 February 2021

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When it came to shopping in 2020, when much of the world’s global population was homebound during the pandemic, the year may be best remembered for the jump in popularity in sweatpants. But few categories were as resilient last year as skin care.

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In This Article

Topics

Beauty

People

Augustinus Bader

Organisations

Tags

entrepreneurship

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