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Case Study | How to Launch and Grow a Hero Product

Despite the fast pace of makeup, skin care and haircare launches, it’s the brands with iconic, best-in-class products that dominate categories season after season. Executives from Nars, Too Faced and Tarte deconstruct how their brands’ best-sellers became heroes that scaled into volume- and revenue-driving franchises.
How to launch and grow a hero product case study cover
BoF breaks down the hero product strategies of Nars, Tarte and Too Faced in our latest case study
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