Tory Burch Associate, Email Marketing

We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory's design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty.

Empowering women is the company's guiding principle, expressed through Tory's collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with capital, education and community.

You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you're prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today!

Life @ToryBurch is Special Because:

When you join us, you're joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits.

• Our culture is welcoming and inclusive -- everyone is empowered to make a difference.
• We have the best team in the world and believe in paying competitively and rewarding for high performance.
• Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
• We love seeing our employees wear our beautiful collections. You'll receive a generous employee discount and access to exclusive sample sales.
• We are invested in your professional growth - you'll have access to free executive coaching on-demand.

This Role is Tailor-Made for You Because:
The Associate, Email Marketing for the EUME Region will be responsible for establishing and executing revenue generating initiatives and events. The role will oversee continual optimization efforts on existing email campaigns, including personalization and affinity targeting. This role will drive email performance by working cross-functionally across several teams, including eCommerce, Retail, Marketing, Creative, Technology, Product, Analytics, CRM, and Site Merchandising.

This role requires strong analytical skills, advanced Excel capabilities, and fluency in English to support reporting, cross‑market alignment, and collaboration with global teams.

Hands‑on experience with Klaviyo, including campaign execution and automated flows, is a plus.

A Day in the Life:

RESPONSIBILITIES

• Email Marketing Execution: Implement email marketing campaigns tailored to the EUME region, ensuring alignment with business objectives and brand guidelines. Execute both BAU/broadcast and lifecycle email/SMS programs, including welcome, post‑purchase, and behavior‑based flows.
• Calendarization: In close partnership with Marketing and eCommerce, maintain email calendar and execute email campaign scheduling to ensure proper cadence, avoiding overlapping messages and ensuring key message integration.
• Performance Optimization: Analyze campaign performance, monitor key metrics, and provide actionable insights for continuous improvement. Constantly conduct A/B testing to fine-tune performance. Test and optimize email content, layout, and delivery timing to enhance open and click rates, and identify opportunities to improve deliverability, engagement, and revenue.
• Segmentation and Personalization: Working with the Senior Manager, CRM to segment audiences, personalize communications and maximize engagement with the goal of offering omni-customer experience. Collaborate with CRM, Creative, and Product teams to develop effective content and promotional strategies. Drive email innovation for global audiences through personalization by targeting affinity purchasing, lifecycle stages, and site behaviors. Manage customer data attributes and segmentation to support advanced targeting and dynamic content. This is currently decided by Marketing and EC and signed off by Email team. We can plan to keep this flow and see how it evolves.
• Content and Creative: Support the development of email templates, provide clear brief to Creative team for asset creation with the goal of balancing commercial performance and brand storytelling. Conduct QA checks (links, dynamic fields, device rendering) to ensure flawless execution.
• Cross-Functional Excellence: Partner with eCommerce, Retail, CRM, Marketing, Creative, Merchandising team and the Headquarters to ensure alignment on commerce and brand equity building.
• Compliance Maintenance: Maintain compliance with regional data privacy regulations and best practices.
• Project Management: Maintain relationships with external vendors and platforms supporting email marketing operations. Cascade guidance to wholesale markets to implement email marketing campaigns. Support enhancements to tracking, event data, and integrations to ensure accurate performance attribution.

EDUCATION & PRIOR EXPERIENCE

• 3 years' experience of hands-on email marketing in Fashion Retail / Luxury industry.
• University degree or above in Marketing, Information Systems, or a related discipline.
• Proficiencies in email marketing platforms (e.g., Klaviyo, Sailthru, Salesforce Marketing Cloud) and analytics tools (e.g., Google Analytics).
• Proven track record of managing CRM data system, implementing CRM programs and campaign management.
• Experience in data tools, i.e. MicroStrategy, Tableau, would be an advantage.
• Strong analytical mind with good report writing skills, and able to transform data into actionable insight. Excel proficiency (pivot tables, VLOOKUP/XLOOKUP, large‑dataset manipulation) is required.
• Team player with good communication skills.
• Curious with a positive and can-do attitude; attention to detail.
• Experience working with outside vendors.
• English fluency required due to cross‑regional collaboration.

To Land This Role:

DESIRED ATTRIBUTES

Please note any skills/qualities you would want someone to have in this role in addition to our core skills:

• Adaptable - Change before you have to

Changes course easily - Knows when to be patient and when to push - Works well in the gray - Shows grace under pressure - Owns mistakes and learns from them - Balances multiple priorities

• Entrepreneurial Spirit - Own it

Takes initiative, doesn't wait for direction - Builds for the future - Takes personal ownership and accountability - Is resourceful in getting things done

• Collaborative - No "I" in Tory

Is self-aware and open-minded - Integrates the perspectives of others - Is direct but respectful - Communicates cross functionally - Knows when to get people involved and when to make a decision - Takes an inclusive approach

• Client & Brand Focus - Put yourself in Tory's shoes

Passionate about the brand and the work - Creates a transformational client experience - Makes decisions in the best interest of the company and our customers - Focuses on internal and external customers

• Live the Values - Being "Buddy"

Keeps the "Buddy Values" alive (Kindness, humility, warmth, honesty, loyalty, compassion, integrity, and passion) - It's not just what you do, but how you do it - Contributes to a positive and productive environment

• Functional Expertise - Know Your Stuff

Has the skills necessary to perform the job - Keeps current on trends, skills, and practices - Puts learning into practice

• FOR PEOPLE MANAGERS: Team Builder - It's all about "We"

Sets team goals and roles - Develops, motivates and empowers - Delivers constructive and encouraging feedback - Holds people accountable for results - Recognizes high performance

• FOR PEOPLE MANAGERS: Change Leader - Change is the essence of life

Challenges the current point of view - Puts changes in context for the team - Executes changes that impact the business - Is proactive and positive - Listens to and keeps the team up to speed

Why You'll Want to Join Our Team:

How We Work Together

• Adaptable - We change before we have to
• Entrepreneurial - We own it
• Collaborative - There's no "I" in Tory
• Client & Brand Focused - We put ourselves in Tory's shoes
• Live the Values - We show up for each other
• Functional Expertise - We're constantly learning and growing

#TeamTory Values

We show up with honesty & kindness, act with integrity & compassion, work with passion & humility and lead with excellence & humor.