Digital Marketing Executive

Digital Marketing Executive

Key Responsibilities:

⁠Social Media & Paid Advertising

• Set up and manage Meta Ads campaigns, including audience targeting, creative asset management, and campaign structure.
• Conduct audience segmentation and competitor analysis to improve campaign targeting.
• Monitor key performance metrics such as ROAS, CPA, and CTR, and implement optimisation strategies through A/B testing, creative refresh, and campaign adjustments.

Data & Performance Analysis

• Analyse marketing and campaign data to identify trends and areas for improvement.

• Support marketing activities by organising and analysing data using Microsoft Excel / Google Sheets (e.g., pivot tables, data tracking, and performance analysis).

• Maintain well-structured datasets to support campaign tracking and internal marketing operations.

• Produce detailed campaign performance reports, highlighting key trends, successes, and optimisation opportunities, and translate findings into actionable strategies.

• Utilise Google Looker Studio, Google Analytics, and Meta Ads Manager to create interactive dashboards, custom reports, and real-time visualisations for stakeholders.

• Implement multi-touch attribution modelling to measure cross-channel performance and understand the full customer journey.

• Develop automated reporting systems to streamline data collection and reduce manual work, ensuring accuracy and timeliness.

• Analyse historical data to forecast performance trends, inform budget allocation, and guide strategic decision-making.

Background:

• Strong analytical background with a focus on reporting and data analysis is a requirement for this role.

• This role is suited to a candidate who can be flexible, agile and reactive to commercial strategies.

• Experience in digital marketing or fashion buying / merchandising is favourable.

• Proficiency in social media platforms and advertising tools is preferred

• Excellent communication and analytical skills.