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Celebrities in the Boardroom: Pros and Cons

Chiara Ferragni’s appointment to the board of Tod’s sent shares soaring, but celebrity directors can come with risks as well as rewards.
A blonde woman with sunglasses smiling
Chiara Ferragni outside Alberta Ferretti during Milan Fashion Week Autumn/Winter 2020. Getty Images. (Getty Images)
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BoF PROFESSIONAL

Last week, Italian luxury shoemaker Tod’s appointed the globe-trotting mega-influencer Chiara Ferragni to its board, making her the latest celebrity-entrepreneur to become a corporate director, like Oprah Winfrey and basketball star Shaquille O’Neal who sit on company boards in the US.

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About the author
Vikram Alexei Kansara
Vikram Alexei Kansara

Vikram Alexei Kansara is Editorial Director at The Business of Fashion. He is based in London and oversees BoF’s luxury, fashion week, art, sustainability, global markets and opinion verticals.

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