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The Kicks You Wear

Drilling down on the red-hot intersection between sports and fashion, from who's up and who’s down in the sneaker world to the latest game-changing sponsorship deals.

Nike Is Restructuring — Again

Elliott Hill is continuing to build out his vision for Nike with yet another round of C-Suite changes, but can that vision be a bit more solidified for 2026?

Nike Is Restructuring — Again

Elliott Hill is continuing to build out his vision for Nike with yet another round of C-Suite changes, but can that vision be a bit more solidified for 2026?


The Death of Sneakers Is Overstated

The sneaker aftermarket and sneaker culture might not be where they were during their peak years in the early 2020s, but that doesn’t mean that it’s over.

The Death of Sneakers Is Overstated

The sneaker aftermarket and sneaker culture might not be where they were during their peak years in the early 2020s, but that doesn’t mean that it’s over.


What’s Going On With Travis Scott and Nike?

Travis Scott was spotted in an Adidas Y-3 jacket over the weekend at the Las Vegas Grand Prix, sparking rumours that he might be leaving the Swoosh behind.

What’s Going On With Travis Scott and Nike?

Travis Scott was spotted in an Adidas Y-3 jacket over the weekend at the Las Vegas Grand Prix, sparking rumours that he might be leaving the Swoosh behind.


Beauty’s Race To Conquer Men’s Sports

Beauty brands continue to show up in big ways in sports. Sephora’s new partnership with the Warriors is the latest example.

Beauty’s Race To Conquer Men’s Sports

Beauty brands continue to show up in big ways in sports. Sephora’s new partnership with the Warriors is the latest example.


Nike’s Star Search

Cade Cunningham is a name that most people don’t know yet. Nike better hope that changes soon.

Nike’s Star Search

Cade Cunningham is a name that most people don’t know yet. Nike better hope that changes soon.


Stephen Curry Breaks Up With Under Armour

Footwear has become increasingly weird over the past few years. The latest trend report from the secondary market platform StockX shows us that it won’t change heading into 2026.

Stephen Curry Breaks Up With Under Armour

Footwear has become increasingly weird over the past few years. The latest trend report from the secondary market platform StockX shows us that it won’t change heading into 2026.


Why Après-Ski Is Here To Stay

As we enter the winter season, it’s clear that skiwear is still heavy on fashion brands’ minds.

Why Après-Ski Is Here To Stay

As we enter the winter season, it’s clear that skiwear is still heavy on fashion brands’ minds.


Can the NHL Be Fertile Fashion Ground

The NHL has opened things up for its players to take advantage of the new sports and fashion landscape. But will it actually happen?

Can the NHL Be Fertile Fashion Ground

The NHL has opened things up for its players to take advantage of the new sports and fashion landscape. But will it actually happen?


Mike Amiri Explains Fashion’s Sports Boom

A conversation with Mike Amiri about his eponymous brand’s new deal with FC Barcelona and the boom between sports and fashion.

Mike Amiri Explains Fashion’s Sports Boom

A conversation with Mike Amiri about his eponymous brand’s new deal with FC Barcelona and the boom between sports and fashion.


Adidas Rides Its Own Wave

The Adidas Jellyfish is one of the hottest sneakers in 2025. It’s no wonder that the brand itself is trying to copy it.

Adidas Rides Its Own Wave

The Adidas Jellyfish is one of the hottest sneakers in 2025. It’s no wonder that the brand itself is trying to copy it.


Palace’s Shocking Switch-Up

Palace Skateboarding dumping Adidas and heading to Nike could be a major shakeup for skating, streetwear and sports.

Palace’s Shocking Switch-Up

Palace Skateboarding dumping Adidas and heading to Nike could be a major shakeup for skating, streetwear and sports.


Nike’s Real Innovation Is in Its Marketing

Nike is bringing new, interesting products to the table, but they’re not necessarily there for you to buy.

Nike’s Real Innovation Is in Its Marketing

Nike is bringing new, interesting products to the table, but they’re not necessarily there for you to buy.