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The Kicks You Wear

Drilling down on the red-hot intersection between sports and fashion, from who's up and who’s down in the sneaker world to the latest game-changing sponsorship deals.
Sports

Fashion Needs to Be More Present in Women’s Sports

Women’s sports are booming and fashion is missing out, according to new analysis from Bank of America.

Sports

Fashion Needs to Be More Present in Women’s Sports

Women’s sports are booming and fashion is missing out, according to new analysis from Bank of America.


Sports

Sportswear Won’t Escape the Impact of the Iran War

Gas prices won’t be the only thing rising due to the United States’ conflict with Iran. Prepare to feel the impact through some of your favourite fashion brands in the sportswear space too.

Sports

Sportswear Won’t Escape the Impact of the Iran War

Gas prices won’t be the only thing rising due to the United States’ conflict with Iran. Prepare to feel the impact through some of your favourite fashion brands in the sportswear space too.


Sports

Why On’s Hot 2025 Turned Into a Cautious 2026

On finished its 2025 fiscal year with 30 percent sales growth. Despite its successful run last year, the company isn’t getting ahead of itself for 2026. Co-founder David Allemann explains that and more in today’s newsletter.

Sports

Why On’s Hot 2025 Turned Into a Cautious 2026

On finished its 2025 fiscal year with 30 percent sales growth. Despite its successful run last year, the company isn’t getting ahead of itself for 2026. Co-founder David Allemann explains that and more in today’s newsletter.


Sports

How Thom Browne Went From an Asics Fan to a Collaborator

Thom Browne’s latest collaboration with Asics is the house’s first with a sportswear brand. Could we see more down the line? He answers that and more in this latest interview with The Business of Fashion.

Sports

How Thom Browne Went From an Asics Fan to a Collaborator

Thom Browne’s latest collaboration with Asics is the house’s first with a sportswear brand. Could we see more down the line? He answers that and more in this latest interview with The Business of Fashion.


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Sports

Why Adidas Is Forcing the Return of the Superstar Upon Us

We’ve seen a lot more of Adidas’ classic Superstar sneaker lately. Let’s talk about why this is happening.

Sports

Why Adidas Is Forcing the Return of the Superstar Upon Us

We’ve seen a lot more of Adidas’ classic Superstar sneaker lately. Let’s talk about why this is happening.


Sports

An Unexpected Adidas Collab Makes Waves at London Fashion Week

Simone Rocha and Adidas team up to bring the first big surprise to the table for London Fashion Week.

Sports

An Unexpected Adidas Collab Makes Waves at London Fashion Week

Simone Rocha and Adidas team up to bring the first big surprise to the table for London Fashion Week.


Sports

Challenger Brands Are Still Thriving in Sneakers

New Balance revealed its financial numbers for 2025. They paint a very positive picture for all challenger brands in the sportswear space.

Sports

Challenger Brands Are Still Thriving in Sneakers

New Balance revealed its financial numbers for 2025. They paint a very positive picture for all challenger brands in the sportswear space.


Sports

Nike Won All-Star Weekend

While the Super Bowl and the opening of the 2026 Milano-Cortina Olympic Games might be in the rearview, we shouldn’t sleep on NBA All-Star Weekend.

Sports

Nike Won All-Star Weekend

While the Super Bowl and the opening of the 2026 Milano-Cortina Olympic Games might be in the rearview, we shouldn’t sleep on NBA All-Star Weekend.


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Sports

Converse Finally Has a New Path Forward

While the Super Bowl and the opening of the 2026 Milano-Cortina Olympic Games might be in the rearview, we shouldn’t sleep on NBA All-Star Weekend.

Sports

Converse Finally Has a New Path Forward

While the Super Bowl and the opening of the 2026 Milano-Cortina Olympic Games might be in the rearview, we shouldn’t sleep on NBA All-Star Weekend.


Sports

The Two Sides of Bad Bunny’s Super Bowl Fashion Choices

Bad Bunny took the fashion world by surprise by wearing Zara for the Super Bowl halftime show. For some, that was a big disappointment.

Sports

The Two Sides of Bad Bunny’s Super Bowl Fashion Choices

Bad Bunny took the fashion world by surprise by wearing Zara for the Super Bowl halftime show. For some, that was a big disappointment.


Sports

Why Nike’s DEI Fight Matters

The EEOC’s claim that Nike has engaged in a pattern of ‘disparate treatment’ against white employees is something everyone should be watching closely.

Sports

Why Nike’s DEI Fight Matters

The EEOC’s claim that Nike has engaged in a pattern of ‘disparate treatment’ against white employees is something everyone should be watching closely.


Sports

Nike Just Turned Costco Into a Hypebeast Playground

Nike’s release of its ‘Costco’ SB Dunk Low might actually be better than the shoes themselves.

Sports

Nike Just Turned Costco Into a Hypebeast Playground

Nike’s release of its ‘Costco’ SB Dunk Low might actually be better than the shoes themselves.