Agenda-setting intelligence, analysis and advice for the global fashion community.
When it comes to artificial intelligence,
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Getting recommended by ChatGPT, Claude, Gemini and other AI chatbots is fast emerging as a competitive advantage for fashion brands. As AI reshapes discovery, which brands are being favoured by AI and why?
A new analysis suggests most big fashion and retail players are using AI, though many are still reluctant to speak about it publicly.
Synthetic consumer research, where AI is used to simulate shoppers, is emerging as a cutting-edge way for brands and retailers to better understand their customers and test everything from products to marketing campaigns before they launch.
The more conversational commerce becomes, the more important generative engine optimisation will be, writes Andrea Felsted.
Senior leaders from L’Oréal, LVMH, Sephora, Coty, Augustinus Bader, Clarins, Violette_Fr, Sunday Riley and more attended an intimate community breakfast in Paris on building brand resilience and relevance in a slowing economy.
Women’s sports are booming and fashion is missing out, according to new analysis from Bank of America.
The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.
Ryan Murphy’s smash hit chronicling the ill-fated romance of Carolyn Bessette-Kennedy and John F. Kennedy, Jr. is reshaping the trend cycle.
