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Agenda-setting intelligence, analysis and advice for the global fashion community.

NFTs for Fashion: Fad or Opportunity?

A fast-moving market for digital collectibles offers people a new way to communicate status in their increasingly digital lives. How should fashion brands respond?
TK caption
Viral internet cartoon Nyan Cat, a unique version of which sold for $580,000 last month, reimagined as a branded NFT. Zoe Suen for BoF.

Last week, NFT mania hit new highs when 255-year-old auction house Christie’s sold a JPEG file by the digital artist known as Beeple for a record-breaking $69.3 million.

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