Agenda-setting intelligence, analysis and advice for the global fashion community.
Barely has the fashion industry — still shaking off its reputation for being slow to embrace technological innovation — gotten to grips with the first two generations of the web that attention is now turning to web3, the metaverse and the vast array of associated technologies, from augmented reality to blockchain. The pandemic has only accelerated the pace of technological advancements and adoption, threatening to leave brands that haven’t already headed into the metaverse, or embraced decentralised autonomous organisation, in what might soon feel like the Stone Age.
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