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Agenda-setting intelligence, analysis and advice for the global fashion community.

Fashion’s Metaverse Obsession Has Cooled – But Don’t Count the Virtual World Out Yet

Meta’s earnings this week will provide an opportunity for the company to defend its vision for the metaverse. Fashion remains enthusiastic about the concept, though skepticism is growing.
Digital billboards display Tommy Hilfiger campaign imagery in Decentraland.
Brands are still experimenting with the metaverse, but the pace of new releases has cooled. (Marc Bain)

For the last two years, fashion brands have unleashed a steady drip of metaverse experiments and experiences. Virtual fashion shows helped brands both big and small grab attention early in the pandemic, and operators of virtual worlds such as Fortnite, Roblox and Minecraft announced collaboration after collaboration. Brands have

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