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Big Tech and Fashion Think They’ve Finally Figured Out Smart Glasses

Tech giants like Meta and Google are striking big deals and announcing new eyewear partnerships on smart glasses after a decade of failed attempts to make the devices fashionable.
Austin Millz is seen with the Ray-Ban Meta Smart Glasses at the Meta Sonic Listening Party during Miami Art Week on December 09, 2023 in Miami, Florida.
DJ Austin Millz in the Ray-Ban Meta glasses. (Arturo Holmes/Getty Images for Meta)

Technofuturists have touted smart glasses as the next big device off and on for more than a decade. They were wrong, often embarrassingly so, because wearables makers were either laser-focused on the underlying technology at the expense of style — epitomised by the dorky Google Glass, which even a cameo in a Diane Von Furstenberg runway show couldn’t make cool — or simply bolted half-baked features on existing products.

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