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Agenda-setting intelligence, analysis and advice for the global fashion community.

Is Fashion’s Era of Cheap Thrills Finally Over?

The US is ending all tariff exemptions for low-priced packages, while India is grappling with hefty new duties for American shipments and Taylor Swift is doing the diamond industry’s marketing for it.
Matilda J Draper and Maddy Cheary hold up Shein-branded cushions at an event in Spain.
Ultra-fast-fashion companies like Shein have been hit by US duties targeting low-value shipments. (Pablo Cuadra/Getty Images for Shein)

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