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Why Adidas Is Forcing the Return of the Superstar Upon Us

We’ve seen a lot more of Adidas’ classic Superstar sneaker lately. Let’s talk about why this is happening.
Adidas is generating significant momentum around the Adidas Superstar — its classic basketball silhouette that has evolved into a lifestyle staple since its 1969 inception.
Adidas is generating significant momentum around the Adidas Superstar — its classic basketball silhouette that has evolved into a lifestyle staple since its 1969 inception. (Instagram / Adidas)
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BoF PROFESSIONAL

Good morning, friends! Welcome back to The Kicks You Wear. Thanks so much for reading today. I appreciate you giving me a bit of your time. Cheers to a great weekend coming up! Hope y’all are staying warm out there. Winter is almost done, gang. We’re almost there.

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About the author
Mike Sykes
Mike Sykes

Mike Sykes is the Sports and Fashion Correspondent at the Business of Fashion. He is based in Washington, D.C. and is laser-focused on covering the sportswear world where it intersects with fashion, tech and more.

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