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Agenda-setting intelligence, analysis and advice for the global fashion community.

Where Does Nike Go From Here?

With pressure mounting on CEO John Donahoe, the sportswear giant’s precise turnaround plan remains unclear. But the rehiring of Nike veteran Tom Peddie this week offered more clues on the brand’s direction.
Nike shoes on a pile
Nike is ramping up production of several new silhouettes, along with some old favourites from its archive, in a bid to refresh interest in its lifestyle footwear. (Nike)

Nike, now entering the second year of its worst slump in many years, appears to finally be addressing some of its missteps.

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