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Agenda-setting intelligence, analysis and advice for the global fashion community.

Not So Fast on a Puma and Adidas Reunion

Speculation about a potential reunion between the two legacy German footwear brands ran wild this week, but it might not be as brilliant an idea as it sounds.
Puma’s stock jumped by as much as 20 percent this week following speculation that the company might merge with Adidas.
Puma’s stock jumped by as much as 20 percent this week following speculation that the company might merge with Adidas. (Getty Images)

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