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Agenda-setting intelligence, analysis and advice for the global fashion community.

Nike Is In Its ‘Middle Innings,’ But Is The Home Stretch Close?

Elliott Hill continued to preach patience as Nike reported another quarter of modest growth and set its agenda for 2026.
Nike will have several big moments early in 2026, starting with the 2026 Winter Olympics and the NBA All-Star game in Los Angeles.
Nike will have several big moments early in 2026, starting with the 2026 Winter Olympics and the NBA All-Star game in Los Angeles. (Shutterstock)

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