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Agenda-setting intelligence, analysis and advice for the global fashion community.

Clearing The Air on Puma + Adidas’ Big Game Opportunity

The rumour mill around Puma has churned out several different scenarios for the brand’s future in the last few weeks. We got to the bottom of one with the source.
Puma Adidas
The idea of Puma and Adidas merging into one company was sparked by their shared history and how close their headquarters are to one another. (Getty Images)

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