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Nike Won All-Star Weekend

While the Super Bowl and the opening of the 2026 Milano-Cortina Olympic Games might be in the rearview, we shouldn’t sleep on NBA All-Star Weekend.
Nike released what was arguably the brand’s best All-Star collection in almost a decade and released these incredible All-Star Game warm-ups that shockingly sold out immediately after the game began.
Nike released what was arguably the brand’s best All-Star collection in almost a decade and released these incredible All-Star Game warm-ups that shockingly sold out immediately after the game began. (Nike)
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BoF PROFESSIONAL

Good morning, friends! Welcome back to The Kicks You Wear. Thanks so much for reading today. I appreciate you giving me a bit of your time. Hope your weekend was awesome. The mixture of All-Star Weekend and Valentine’s Day is always an interesting one in the Sykes household.

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About the author
Mike Sykes
Mike Sykes

Mike Sykes is the Sports and Fashion Correspondent at the Business of Fashion. He is based in Washington, D.C. and is laser-focused on covering the sportswear world where it intersects with fashion, tech and more.

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