Agenda-setting intelligence, analysis and advice for the global fashion community.
This article is adapted from The Kicks You Wear, BoF’s sports and fashion newsletter. If you’d like to read more analysis like this on sneakers and such,
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Mike Sykes is the Sports and Fashion Correspondent at the Business of Fashion. He is based in Washington, D.C. and is laser-focused on covering the sportswear world where it intersects with fashion, tech and more.
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