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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Fashion Brands Should Talk About Inflation

The growing price of raw materials and ongoing supply chain disruptions will force most companies to pass along those costs to consumers. Here’s how brands can navigate potential price increases.
Apparel prices are rising at their fastest pace in years, as the cost of everything from cotton to container shipping soars.
Apparel prices are rising at their fastest pace in years, as the cost of everything from cotton to container shipping soars. (Getty Images)

For global luxury brands, raising prices has become an integral part of the business model. Even before the pandemic stoked inflation concerns, labels like Chanel and Hermès routinely raised prices on their most coveted products. Record sales and soaring profits followed.

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