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Agenda-setting intelligence, analysis and advice for the global fashion community.

Fashion’s Sports Obsession Is No Accident

The Olympics are proving a perfect marriage of the sports and fashion industries. It’s the culmination of several factors that have turned sport into fashion’s most exciting new arena over the past two years.
Kim Yeji shooting at the Olympics
The Paris Olympics has already seen the rise of several new style heroes, including South Korean silver medalist shooter Kim Yeji. (Getty Images)

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What Is Nike Doing With Its ACG Label?

The activewear giant seems intent on turning its nearly 40-year-old niche outdoor fashion brand into a mainstream success. The plan hinges on convincing backpackers and athletes its rugged technical gear can perform just as well as The North Face or Arc’teryx.


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