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Fashion Needs to Be More Present in Women’s Sports

Women’s sports are booming and fashion is missing out, according to new analysis from Bank of America.
Bank of America pulled data from Sports Business Journal showing the percentage of sponsorships in the women’s sports ecosystem by sector for sports that begin play during the 2024-25 season.
Bank of America pulled data from Sports Business Journal showing the percentage of sponsorships in the women’s sports ecosystem by sector for sports that begin play during the 2024-25 season. (Unsplash)
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BoF PROFESSIONAL

Good morning, friends! Welcome back to The Kicks You Wear. Thanks so much for reading today. I appreciate you giving me a bit of your time. I hope you had a great week! Mine was a whirlwind, mostly because of this weather. On Wednesday, it was 87 degrees in D.C. On Thursday, it snowed!!!! I am so tired of this, y’all.

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About the author
Mike Sykes
Mike Sykes

Mike Sykes is the Sports and Fashion Correspondent at the Business of Fashion. He is based in Washington, D.C. and is laser-focused on covering the sportswear world where it intersects with fashion, tech and more.

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