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Converse Finally Has a New Path Forward

While the Super Bowl and the opening of the 2026 Milano-Cortina Olympic Games might be in the rearview, we shouldn’t sleep on NBA All-Star Weekend.
Converse’s headquarters in Boston, USA.
Converse’s headquarters in Boston, USA. (Nike)
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Good morning, friends! Welcome back to The Kicks You Wear. Thanks so much for reading today. I appreciate you giving me a bit of your time. Hope you’ve got some good weekend plans ahead of you. Happy (pre) Valentine’s Day! I’ve got a nice sushi dinner date planned this weekend. Can’t wait.

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About the author
Mike Sykes
Mike Sykes

Mike Sykes is the Sports and Fashion Correspondent at the Business of Fashion. He is based in Washington, D.C. and is laser-focused on covering the sportswear world where it intersects with fashion, tech and more.

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