Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

At Pitti and Milan Men’s, It’s Gorpcore vs. Quiet Luxury

A host of buzzy emerging designers will bring the hipster-meets-hiking trend to Italy, while heritage labels are riding high on the craze for pricey, muted style. That, plus what else to watch for this week.
Fashionable outdoors brands will have a big presence at Pitti Uomo, while quiet luxury will have runway moments at Milan Men's.
Fashionable outdoors brands will have a big presence at Pitti Uomo, while quiet luxury will have runway moments at Milan Men's.

Milan men’s fashion week will see a shakeup in terms of focus, albeit partially unplanned. Satoshi Kuwata’s Setchu, fresh off

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Sports
How the collision of sports and fashion is creating new opportunities in both industries.

Why On’s Hot 2025 Turned Into a Cautious 2026

On finished its 2025 fiscal year with 30 percent sales growth. Despite its successful run last year, the company isn’t getting ahead of itself for 2026. Co-founder David Allemann explains that and more in today’s newsletter.


What Is Nike Doing With Its ACG Label?

The activewear giant seems intent on turning its nearly 40-year-old niche outdoor fashion brand into a mainstream success. The plan hinges on convincing backpackers and athletes its rugged technical gear can perform just as well as The North Face or Arc’teryx.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

How Mexico’s Independent Women Fashion Designers Are Rethinking Growth

At Soho House Mexico City, Mexican fashion designers Carla Fernández, Bárbara Sánchez-Kane and Camila Banzo joined BoF’s Yasmine Dahlberg to speak candidly about identity, innovation and what it takes to build an independent fashion business in Mexico — as part of both Women’s History Month and the House’s ongoing Women Shaping the Future initiative.


What It Takes to Lead a Challenger Brand

As insurgent brands gain ground in fashion and beauty, their leaders are developing distinct approaches to hiring talent, sustaining momentum and scaling beyond the underdog phase.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON