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Adidas’ Power Play Against Leakers

Adidas filed one of the strangest lawsuits that you’ll see in sneakers. It could have implications for how consumers get their information moving forward.
Adidas is accusing Sole Retriever of conspiring to steal images of their upcoming sneaker designs and leak them to the public in an attempt to extort the brand.
Adidas is accusing Sole Retriever of conspiring to steal images of their upcoming sneaker designs and leak them to the public in an attempt to extort the brand. (Unsplash)
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Good morning, friends! Welcome back to The Kicks You Wear. Thanks so much for reading today. I appreciate you giving me a bit of your time. I hope you had a great weekend! Remember how last week it was almost 90 degrees one day and then it snowed? This week, we’re starting things off with tornado warnings. Fun times here in the DMV!

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About the author
Mike Sykes
Mike Sykes

Mike Sykes is the Sports and Fashion Correspondent at the Business of Fashion. He is based in Washington, D.C. and is laser-focused on covering the sportswear world where it intersects with fashion, tech and more.

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Adidas’ Power Play Against Leakers

Adidas filed one of the strangest lawsuits that you’ll see in sneakers. It could have implications for how consumers get their information moving forward.

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