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Why This Black Friday Is Higher Stakes Than Usual for Fashion

After months of speculation, spending next weekend will demonstrate how inflation and the economic downturn are affecting consumers. That, plus what else to watch for this week.
Retailers are hoping for another busy Black Friday this year.
Retailers are hoping for another busy Black Friday this year. (John Lamparski)
By
BoF PROFESSIONAL

For fashion retailers, this is the moment of truth: when they open their doors the Friday after Thanksgiving, the number of shoppers who walk through, and what they walk out with, will play a big role in setting expectations for the coming year. The outlook to date has been unusually volatile: holiday shopping forecasts have ranged from

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About the author
Brian Baskin
Brian Baskin

Brian Baskin is Executive Editor at The Business of Fashion. He is based in New York and oversees BoF's beauty, retail, direct-to-consumer, technology, marketing and workplace verticals.

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