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Why Telfar’s New Pricing Model Matters

For its latest apparel collection, the brand will cap prices on items the faster they sell. The idea is to make fashion more accessible — and future inventory easier to plan.
A purple Telfar mini bag worn as a crossbody bag.
For its latest apparel collection, Telfar will cap prices on items the faster they sell. The idea is to make fashion more accessible — and future inventory easier to plan for the brand. (Getty Images)

American independent brand Telfar will release a new apparel collection next week and along with it, a novel way of setting prices.

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