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Agenda-setting intelligence, analysis and advice for the global fashion community.

What’s the Plan at H&M?

The fast fashion giant occupies a shrinking middle ground between Shein and Zara. New CEO Daniel Ervér has an opportunity to lay out a path forward when the company reports quarterly results this week.
H&M Group is losing customers to rivals Shein and Zara.
H&M Group is losing customers to rivals Shein and Zara. (Getty Images)

When Daniel Ervér was named chief executive of H&M Group in January, the appointment was widely received as a surprise, and

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