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Agenda-setting intelligence, analysis and advice for the global fashion community.

What’s a Store For?

The pandemic is pushing retailers to think harder about the purpose of physical stores in today’s world.
For emerging designers, having industry connections and a good sense of a retailer’s target customer still counts for a lot.
For emerging designers, having industry connections and a good sense of a retailer’s target customer still counts for a lot. (Bozho Gagovski/Browns Fashion)

This week, retailers in the UK have been readying their stores for Monday’s reopening after a months-long lockdown. In the US, retail has already reopened across the country. But as governments in key Western markets ease Covid restrictions in response to falling infection rates, luring consumers back to physical stores may not be easy. While recent traffic to fashion retailers in the US is way up over last year, it’s still significantly behind 2019 levels.

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