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Agenda-setting intelligence, analysis and advice for the global fashion community.

This Week: Is H&M’s Turnaround Working?

The fast fashion retailer, which reports its first-quarter results Thursday, is aiming to return to growth after a marketing blitz starring Charli XCX.
Takeover of Times Square for a surprise concert by Charli xcx and H&M.
The surprise Charli XCX concert in Times Square was tied to the release of H&M's fall collection. (H&M)

Last year,

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