Agenda-setting intelligence, analysis and advice for the global fashion community.
Newish sneaker brands continue to nibble away at Nike’s and Adidas’ market share, a trend that will be on full display this week with Amer Sports (owner of Salomon) and Deckers (Hoka’s parent company) reporting results. Remarkably, as much as these brands have seemed to dominate the sneaker discourse in recent years, there are still plenty of people who have never heard of them, let alone run a mile in their shoes. That’s a big reason why these brands can
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