Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

This Week: Fashion’s Back-to-School Dilemma

Retailers will need to prepare for the $11 billion summer shopping season without fully understanding what tariffs will be in place, or how much parents and students are willing to spend.
Back-to-school shopping at Target.
Back-to-school shopping at Target. (Universal Images Group Editorial)

Back to school shopping is starting

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON