Agenda-setting intelligence, analysis and advice for the global fashion community.
VF Corp. shocked the streetwear world when it announced last month that it would sell Supreme to eyewear giant EssilorLuxottica for $1.5 billion. It was more the buyer than the seller that came as a surprise; VF had struggled to implement its plan to scale Supreme after acquiring it in 2020, and badly needed the cash to pay down about $1 billion in loans coming due at the end of the year. Now, the company can focus on turning around Vans, its biggest brand, where
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