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The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?

John Galliano photographed by Szilveszter Mako for Zara. — John Galliano photographed by Szilveszter Mako for Zara. (Szilveszter Mako via Instagram)

By

Cathaleen Chen

20 March 2026

BoF PROFESSIONAL

These days, collaborations are a dime a dozen. For anyone who’s followed fashion for the last decade, tie-ups can feel like little more than two logos slapped on some merch. For everyone else, the constant stream of collabs constitute little less than marketing noise.

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About the author

Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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