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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Top Priority for Victoria’s Secret’s New CEO

The surprise appointment of Savage X Fenty’s Hillary Super to the top job gives the beleaguered lingerie brand one more chance to show confused consumers what it stands for.
A woman wearing a pink lace skirt and corset walks down the stairs
Since Victoria’s Secret was spun off from former parent group L Brands in 2021, the retailer has continued to lose share in the market. (Victoria's Secret)

It was the week’s other surprise CEO switch.

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