Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Sneaker Market’s Winners and Losers

Nike and On report results this week, and will likely take a more upbeat view of the sneaker market than their rivals. That, plus what else to watch for this week.
A woman wears red and white On trainers running along a concrete road.
On's record quarter comes as the brand continues into categories outside of running footwear, including tennis and training apparel. (On )

Earlier this month, two sneaker brands offered a bleak outlook for the once-hot category. Adidas, still struggling to get out from under a €500 million

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON