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The Final Verdict on Holiday Sales

This week, everyone will be talking about US retail sales and inflation data, plus how the Omicron variant is upending awards season and fashion month.
Malls were busy over the holidays despite the spread of the Omicron variant.
Malls were busy over the holidays despite the spread of the Omicron variant. (Getty Images)
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BoF PROFESSIONAL

We already know the fashion industry had a stellar holiday season. US retail sales between Nov. 1 and Dec. 24 jumped 8.5 percent over a year ago, according to Mastercard, and shopping centres saw plenty of foot traffic even amid the latest Covid surge. Government data has been less rosy, with November retail sales coming in below forecasts and showing inflation to be more of a drag on consumer sentiment. But when brands start disclosing fourth-quarter results later this month, they’ll likely have plenty of good news to report.

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About the author
Brian Baskin
Brian Baskin

Brian Baskin is Executive Editor at The Business of Fashion. He is based in New York and oversees BoF's beauty, retail, direct-to-consumer, technology, marketing and workplace verticals.

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