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Some Questions for Adidas About the Future of Yeezy

The activewear giant reports earnings this week and has promised an update on its breakup with Ye. That, plus what else to watch for in the coming days.

A reseller holds a Yeezy 350 sneaker to show the Adidas and Yeezy branding inside. — Adidas reports earnings on Nov. 9, and is likely to give new details about terminating its Yeezy collaboration. (Getty Images)

By

Brian Baskin

06 November 2022

BoF PROFESSIONAL

It’s been a mercifully slow week for Ye news. By this point, most corporate partners have cut ties with the artist formerly known as Kanye West, who over the course of a month blew up his reputation and his ties to the fashion industry with a long list of offensive remarks and actions.

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About the author

Brian Baskin

Brian Baskin is Executive Editor at The Business of Fashion. He is based in New York and oversees BoF's beauty, retail, direct-to-consumer, technology, marketing and workplace verticals.

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