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Agenda-setting intelligence, analysis and advice for the global fashion community.

Nike, Lululemon and Activewear’s Innovation Problem

The category’s biggest brands by market capitalisation report results this week, and will need to show they have a plan to fend off fast-growing competition.
Nike Inc. shares are on track to suffer a record streak of losses.
The category’s biggest brands by market capitalisation report results this week, including Nike, and will need to show they have a plan to fend off fast-growing competition. (Shutterstock)

The activewear market is booming right now, and is expected to grow faster than fashion overall for years to come. And yet somehow, the category’s biggest players seem to be constantly in crisis.

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