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Agenda-setting intelligence, analysis and advice for the global fashion community.

Is This the End of Cheap Stuff in America?

As US sales of Shein and Temu plummet, some sustainability advocates make the case for an unlikely win in the movement toward conscious consumption under President Donald Trump’s protectionist trade policies.
Temu packages
One of the most immediate effects of Trump's trade policy has been a dramatic fall in sales at Chinese fast fashion giants Shein and Temu as a result of the de minimis ban. (Shutterstock)

Something strange is brewing in the realm of sustainable fashion.

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